Luke and Adam went to high school together. Luke loves beer. Adam loves to hike. In 2009, Adam hiked the Appalachian Trail. In 2011, Luke started a brewery. In 2012, Adam suggested to Luke that his brewery create an outdoor adventure arm. In 2013, Baxter Outdoors was born...
Baxter Outdoors launched with the New England Trail Run Series in 2014, consisting of four trail run events at some of New England's most picturesque venues. Now in our fourth year, we continue the fun with over 16 outdoor events featuring trail running, mountain biking, outdoor concerts, film festivals, snowshoeing, nordic skiing, and a whole lot more! With these events, Baxter Outdoors is thrilled to give our customers a great excuse to get outdside in whatever way they see fit.
We are excited to interact with our customers in a new way, showing them that Baxter isn't just a beer, it's a lifestyle.
As our name suggests, Baxter Outdoors' main objective is to get people outside. We recognize that people are busy and that, often, exercise and recreation are the first things to suffer. Baxter Outdoors makes it easy to get outside and explore New England's greatest landscapes in a fun, competitive atmosphere.
Baxter makes a firm commitment to the communities in which it does business. We try to run annual events whose positive impact grows in their community year after year. We also try to keep all of our partnerships and sponsorships within New England.
Baxter Outdoors partners with local charities and gives a percentage of all net profits to a philanthropic partner of our choice.